Titan Direct | experts in variable data publishing

TITAN DIRECT FOR USED CARS
Client:	Courtesy Ford \| Poulsbo, WA
Objective:	Courtesy Ford was looking to move the needle in their used car department and needed something that would stand out from the clutter in an aggressive direct mail market.
Strategy:	Titan's talented, creative decision conceptualized and created a new campaign theme of a "Car-nival Celebration." The Die-Cut variable data mail piece had a festive feel, great hooks and perforated tickets engaging the audience and enticing them to visit the dealership.
Results:	In the 1st two weeks of September, Courtesy sold so 80 used cars and had a record breaking month.

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TITAN DIRECT FOR YOUR DATABASE
Client:	Sterling McCall Toyota \| Houston, TX
Objective:	Sterling McCall wanted to target their database with a unique "buyback" mailer that was different from the standard product of a letter in an envelope. Their objective was to sell 60 cars in a 5 day period by offering a special "buyback" offer to a customer base.
Strategy:	Titan's creative dept. conceptualized a "License to buyback" mailer with a Texas license plate with the customers name on it using variable data publishing technology. The message was personalized, relevant, and impactful. It spoke to the audience in an legitimate way and the results showed we were right on target.
Results:	New and used vehicles were sold on 12,500 mailers. The GM said it was one of, if not the most successful campaign he has run.

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